The Best I.T. Sales & Marketing BOOK EVER! – Selling and Marketing Managed Services

Following up on the success of The Guide to a Successful Managed Services Practice – What Every SMB IT Service Provider Should Know…; the definitive book on transitioning a reactive IT business model to proactively-delivered Managed Services, The Best I.T. Sales & Marketing BOOK EVER! focuses squarely on one of the most challenging aspects of

Following up on the success of The Guide to a Successful Managed Services Practice – What Every SMB IT Service Provider Should Know…; the definitive book on transitioning a reactive IT business model to proactively-delivered Managed Services, The Best I.T. Sales & Marketing BOOK EVER! focuses squarely on one of the most challenging aspects of running a successful I.T. practice – growing through effective sales and marketing. At nearly 500 pages, The Best I.T. Sales & Marketing BOOK EVER! reveals how to successfully sell and market I.T. solutions and become a Trusted Advisor to your clients. Drawing upon MSP University’s experience in helping Partners across the country transition to an annuity-based, proactive Managed Service delivery model, each phase of the I.T. Sales and Marketing process is addressed. Broken down into logical sections, this book helps you choose your target market, determine your service offerings and develop your marketing message, as well as the methods by which to successfully deliver it. Follow-on chapters address hiring the right sales staff, as well as training, incenting and managing them for success. Additional topics covered include appointment setting and conducting the first, second and third client sales appointments – all the way through closing the deal with the decision-maker. The downloadable content contains over 50 newly designed marketing collateral, case study and white paper templates, as well as a complete 17-page business-winning I.T. Solutions and Managed Services website design worth $5,000. Chock full of additional new tools and collateral, the downloadable material included with this title greatly enhances the value of “The Best I.T. Sales & Marketing BOOK EVER!”, and insures that this unique publication lives up to its name.

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Comments

Honest Perspective "I call it like I read it" says:

Scam Book not worth the money I would not recommend this book to anyone. It is way overpriced for the content. This book has little useful information other than basic salesmanship. It is a sophomoric, outdated, large print book that has little if any value. It has numerous typos and did NOT come with the CD that it promised. When I called the company about the CD, they told me to download hundreds of pages and then they attempted to sell me a “Boot Camp”. What I have now come to realize is that this book is basically…

Frances G. Miller says:

Great ideas from the Best I.T. Sales and Marketing Book Ever! This book had great ideas on setting a consistent marketing plan for I.T. Solution Providers. It got us on a course that continues to give us excellent visibility into our prospects and customers. Plus, it has helped us make more money!!Fran Miller, CEO, Dynamic Computer Solutions

Prasad V. Rudraraju says:

Great Book for Selling Managed Services I am a business owner interested in the Managed Services market space. I have read so much about Managed services but have not found a step by step guide on how to implement the managed services business plan or sell those services to clients. What I needed were step by step guides on both the topics. I was introduced to Erick’s books by another associate. This book and “The Guide to a Successful Managed Services Practice” by Erick were exactly what I was looking for. Erick is not just a…

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