The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

The inside information that marketers and social media practitioners have been dying to get hands on It seems like every day another self-appointed social media “guru” appears on the scene, offering to sell you his or her “surefire” cure for what ails you. Don’t you think it’s time you heard from the real experts—i.e., folks

The inside information that marketers and social media practitioners have been dying to get hands on

It seems like every day another self-appointed social media “guru” appears on the scene, offering to sell you his or her “surefire” cure for what ails you. Don’t you think it’s time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies’ social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today’s most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of “blueprints” available in one book for delivering social media strategies more successfullyIncludes in-depth case studies packed with hand-on-advice that you can put to work in your company immediatelyCovers all-important strategic social media activities—from improving relationships with customers to generating more sales, product testing to team buildingThe Companion Website features a gold mine of additional material, updates, war stories and much more

http://fredstephenson.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking "Fred's *Online Product Reviews*" to amazon.com, amazon.ca, amazon.co.uk, amazonsupply.com, audible.com, abebooks.com, or myhabit.com.

Comments

Benessalah says:

November 29, 2010 at 4:09 amHey wonderful web site, just lonkiog around some websites, seems a pretty awesome platform you are using. I’m currently using Drupal for a few of my sites but lonkiog to modify one of them over to a platform very similar to yours as a trial run. Anything in particular you would recommend about it? My best regards, Milagros.

Write a comment

*

Shop Amazon - Up to 50% Off in Pet Supplies Markdowns

Shop Amazon
Most Wished For in Pet Supplies

Shop Amazon - Best Sellers In Pet Supplies