Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics

Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

https://fredstephenson.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking "Fred's *Online Product Reviews*" to amazon.com, amazon.ca, amazon.co.uk, amazonsupply.com, audible.com, abebooks.com, or myhabit.com.

Comments

Robert Rose "Chief Troublemaker" says:

The Next Generation Of Search Marketing… There are alot of books that will talk to you about how content, marketing and search are all coming together. But none of them lay this intersection out as well as this one. Lee understands and takes us through the entire process of WHY creating quality content is important – and how that relates to our search and social strategy. He lays out the process of HOW to actually do it – and then finishes with some of the best, specific advice for WHAT to actually do next. If you think optimizing…

Craig E. Yaris says:

Learn to Optimize your On-Line Presence Guy Kawasaki offers a simplistic take on search engine optimization in his book, What the Plus?, by saying the best method to improve search rankings is to “Write. Good. Stuff.” And, while I agree with the idea, there is much more to search engine optimization than just that. And Lee Odden, in his book Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing outlines exactly how much work proper optimization really is.Odden…

Write a comment

*

Shop Amazon - Up to 50% Off in Pet Supplies Markdowns

Shop Amazon
Most Wished For in Pet Supplies

Shop Amazon - Best Sellers In Pet Supplies